ReplyRush Pricing 2026: Plans, DM Limits & Alternatives

ReplyRush is a low-cost comment-to-DM automation tool built around one number: how many DMs you send per month. The free plan covers 1,500 DMs, Lite is $10/month for 7,500, Boost is $25/month for 40,000, and Max is $100/month for 400,000.

There is no contact-based billing and no per-message surcharge, which makes it one of the cheapest ways to auto-reply to Instagram comments at volume. This guide covers every plan, the feature gates that actually matter, and the point where a DM sender stops being the right tool. All prices verified July 2026 on replyrush.com.

ReplyRush Pricing Plans at a Glance

ReplyRush publishes prices in USD and INR (Lite is listed at 900 rupees, Boost at 2,100, Max at 8,400), a hint at where a lot of its user base sits. No annual billing discount is advertised and there is no paid trial: the free plan is the trial.

ReplyRush Free Plan: What You Actually Get

Price: $0/month

The limit that matters: 1,500 DMs per month on 1 Instagram and 1 Facebook account, with 5 global triggers.

What's included:

• Post, Reels, and story automation
• AI-generated triggers and default triggers
• Engagement starter and future post automation
• Auto DM pause controls
• 30-day data retention

What's NOT included:

• Comment auto-reply (the public reply under the comment)
• Follow-gated DMs
• ReplyRush branding removal
• Excess DM queue
• Email collector and SendBack DMs
• Priority support

Verdict: 1,500 free DMs is more generous than most rivals and enough to run a real lead-magnet funnel on a small account. The missing piece is comment auto-reply, which is the feature that makes comment-to-DM look native rather than silent.

ReplyRush Lite ($10/month)

DM limit: 7,500 per month, still on 1 Instagram and 1 Facebook account, with 20 global triggers.

What changes from Free:

• Comment auto-reply
• Follow-gated DMs (require a follow before the link goes out)
• Excess DM queue so overflow is not simply dropped
• Email collector
• SendBack DMs, Follow Up, and Suggest More
• 180-day data retention

What's still missing: ReplyRush branding stays on your messages, and priority support is not included until Boost.

Who it's for: Solo creators who outgrew the free DM cap or want the follow gate. At $10/month for 7,500 DMs, this is about as cheap as paid comment-to-DM gets.

ReplyRush Boost ($25/month)

DM limit: 40,000 per month across 3 Instagram and 3 Facebook accounts, with 50 global triggers.

What changes from Lite: ReplyRush branding removal, priority support, triple the connected accounts, and a much larger DM ceiling. Boost is the point where every feature row on the pricing table is ticked, which makes it the real "complete" tier of the product rather than the middle option it looks like. This is the plan for creators running several accounts or posting daily with heavy comment volume.

ReplyRush Max ($100/month)

DM limit: 400,000 per month across 5 Instagram and 5 Facebook accounts, with 500 global triggers and 365-day data retention.

What changes from Boost: volume, and only volume. Ten times the DMs, ten times the global triggers, two extra Instagram and Facebook accounts, and data retention extended from 180 to 365 days. There is no feature on Max that Boost does not already include.

Who it's for: Agencies and large accounts that genuinely send six figures of DMs a month. If you are looking at Max for a feature rather than for headroom, look again: Boost has the same feature set for a quarter of the price.

The Limits and Hidden Costs

1. Branding sticks until $25/month

On Free and Lite, ReplyRush branding stays on your automated messages. Removal arrives at Boost, so if a white-label look matters to you the real entry price is $25/month, not the $10 Lite headline. LinkDM removes branding at $19/month by comparison, and CreatorFlow does not list branding removal at all on its pricing page. Of the three, LinkDM is the cheapest route to messages that carry only your name.

2. Data retention is a tier feature

30 days on Free, 180 on Lite and Boost, 365 on Max. If you rely on historical DM data for reporting or lead recovery, the cheap tiers quietly age your records out.

3. Trigger caps, not just DM caps

Global triggers are limited per account (5 / 20 / 50 / 500). Creators with a large back catalogue of posts each needing their own keyword can hit the trigger ceiling before the DM ceiling.

4. Nothing is published about refunds or overages

The pricing page lists plans, prices, and feature checklists, and stops there. There is no refund policy, no cancellation terms, no annual option, and no statement of what overage costs if you blow through the monthly DM total. The excess DM queue from Lite upward implies overflow is held rather than dropped, but ReplyRush does not spell out for how long or what happens if the queue itself fills. Ask before you plan a campaign around it.

5. It sends DMs, it does not sell

ReplyRush delivers the right message to the right commenter, fast. It does not ask qualifying questions, handle an objection, or book anything into your calendar. That is the category, not a defect.

What ReplyRush Actually Costs Per 1,000 DMs

Comparing $10 against $19 or $15 from a rival is meaningless when each plan sells a different amount of sending. The comparable unit is the price of 1,000 delivered DMs.

Boost is the value tier by a distance. It costs 2.5 times Lite and gives 5.3 times the sending, so the unit price drops by more than half, and it throws in branding removal and priority support on the way. Anyone paying $10 for Lite while sending more than about 12,000 DMs a month is paying Boost money for Lite features.

Max halves the unit cost again to about $0.25 per 1,000, which is the cheapest published rate in this bracket, marginally below LinkDM Platinum+ at $0.33 on monthly billing and far below CreatorFlow's $3.00. But it only holds if you actually send 400,000 DMs. At 50,000 DMs a month, Max works out at $2.00 per 1,000 and Boost is still the right answer. Unit price is only real at full utilisation, and almost nobody is at full utilisation.

How Fast You Burn the DM Allowance

The free plan's 1,500 DMs is one Reel that pulls 1,500 keyword comments. That is a good post, not a viral one, and it ends your month in an afternoon.

On Lite, 7,500 DMs sounds roomier than it is once the follow-up features are on. SendBack DMs and Follow Up both send additional messages to people who did not act on the first one, and every one of those comes out of the same total. A campaign that sends the link plus one follow-up turns 7,500 DMs into 3,750 reachable leads.

Two structural details decide your real capacity:

• The DM limit is a single total, not a per-account allowance. ReplyRush labels it "Total DM Limit (per month)". Boost's 40,000 covers all 3 Instagram and all 3 Facebook accounts together, so three busy accounts get roughly 13,000 each.
• Global triggers work the opposite way. They are listed per Instagram account: 5 on Free, 20 on Lite, 50 on Boost, 500 on Max, each. Three accounts on Boost therefore get 50 triggers apiece rather than 50 between them.

That asymmetry is the thing to plan around. Volume is shared and scarce; trigger slots are per account and generous. Creators with a big back catalogue of posts each needing their own keyword tend to hit the trigger ceiling on Free long before they run out of DMs, and multi-account creators hit the shared DM total long before they run out of triggers.

What Actually Triggers the Upgrade

Free to Lite is comment auto-reply and the follow gate. On Free there is no public reply under the comment, so the automation is invisible to everyone else scrolling the post, and there is no way to require a follow before the link goes out. Add the email collector, the excess DM queue, SendBack DMs, and 180-day retention instead of 30, and $10 is an easy decision. This is the biggest single feature jump in the lineup.

Lite to Boost is branding, support, and unit economics. Removing ReplyRush's name from your messages is the headline, priority support is the practical one, and the per-DM cost more than halves. If you run more than one Instagram account, you have no choice anyway: Lite is capped at 1 Instagram and 1 Facebook.

Boost to Max is pure headroom. Every feature checkbox is already ticked at Boost. What Max adds is ten times the DMs, ten times the triggers, two more accounts on each network, and a year of data retention instead of six months. Buy it when you have measured your consumption, not before.

Which ReplyRush Tier Should You Pick?

• Stay on Free if you post occasionally and can live without the public comment reply. 1,500 DMs is the most generous free tier of the three budget tools, ahead of LinkDM's 1,000 and CreatorFlow's 500.
• Buy Lite at $10 if you are a single-account creator who wants comment auto-reply, the follow gate, and email collection, and you can tolerate ReplyRush branding on your messages.
• Buy Boost at $25 if the branding bothers you, if you run more than one account, or if you send more than about 12,000 DMs a month. For most paying users this is the correct plan, and it is the only tier where you are not giving something up.
• Buy Max at $100 only after you have measured a month above roughly 40,000 DMs, or if you need 365-day data retention for reporting.
• Skip ReplyRush if you want a documented refund window or annual billing, since neither is published. And skip it, like the rest of the category, if the DM is where your selling happens rather than where your delivery finishes.

Who Is ReplyRush Right For?

Honestly: ReplyRush is a solid, cheap tool for high-volume comment-to-DM. If you post Reels with a "comment the keyword" call to action and the job is done once the link lands, $0 to $25/month buys you a lot of sends. The free tier alone beats what several better-known tools give away.

Where it stops being the right tool is when the DM is the beginning of a sale rather than the end of a delivery. A lead who replies "how much time does this take per week?" or "would this work for someone with a small audience?" needs an answer, not a second copy of the link.

Comparable tools in the same bracket: LinkDM pricing and CreatorFlow pricing. The larger flow-builder option is ManyChat.

ReplyRush vs SetSmart: Sending DMs vs Booking Calls

If you sell coaching, services, or anything closed on a call, the comparison is not ReplyRush against another DM sender. It is a DM sender against an AI setter that runs the conversation and books the call.

That last row is the whole story. ReplyRush includes vastly more sends because broadcasting a stored message costs almost nothing; holding a real qualifying conversation does not. SetSmart Pro is $97/month with 1,000 AI messages and a 7-day free trial. A Light plan at €25/month with 250 messages suits very low volume, and Scale at $297/month covers 4,000 messages for busy accounts.

The choice is about what you sell. Pushing 40,000 link drops per month? ReplyRush at $25 is the right shape and unbeatable on price. Getting 150 inbound leads a month for a program you close on a call? One extra booked call covers the difference several times over.

For the full landscape, read our ManyChat alternatives guide.

FAQ

How much does ReplyRush cost?

ReplyRush has a free plan (1,500 DMs/month), Lite at $10/month (7,500 DMs), Boost at $25/month (40,000 DMs, 3 Instagram and 3 Facebook accounts), and Max at $100/month (400,000 DMs, 5 accounts each). No annual discount is advertised. Prices verified July 2026.

Is ReplyRush free?

Yes. The free plan includes 1,500 DMs per month, post, Reels and story automation, and 5 global triggers on one Instagram and one Facebook account. What it lacks is comment auto-reply, follow-gated DMs, the email collector, SendBack DMs, and the excess DM queue, all of which start at Lite ($10/month). ReplyRush branding stays on your messages on Free and Lite, and is removed from Boost ($25/month) upward.

At what plan does ReplyRush remove its branding?

Boost, at $25/month. Free and Lite both keep ReplyRush branding on your automated messages, and Boost is the first tier where the "Remove App Branding" row is included. Max at $100/month has it too, but it adds no features over Boost, only volume and longer data retention. So the real white-label entry price is $25, not $100 and not the $10 Lite headline.

What happens if I exceed my ReplyRush DM limit?

From Lite upward you get the excess DM queue, which holds overflow rather than dropping it outright. On the free plan there is no queue, so sends simply stop. ReplyRush does not publish overage pricing, top-up packs, or how long the queue retains messages, so treat the monthly DM total as a planning ceiling. Note also that the DM limit is a single total across all connected accounts, while global triggers are counted per Instagram account.

Does ReplyRush offer annual billing or refunds?

Neither is advertised. ReplyRush lists monthly prices only, in USD and INR, with no annual discount, no free trial beyond the free plan itself, and no published refund or cancellation policy. If those terms matter to you, CreatorFlow is the only tool in this bracket that publishes a money-back window, 14 days on its annual plans.

What is the best ReplyRush alternative?

For the same job at similar prices, compare LinkDM (branding removed at $19/month) and CreatorFlow. ManyChat is the bigger flow builder with more integrations. If the goal is qualifying inbound leads and booking sales calls instead of delivering links, an AI setter like SetSmart (7-day free trial, then $97/month) does a different job. Our ManyChat alternatives guide ranks the full list.