ReplyRush Pricing 2026: Plans, DM Limits & Alternatives

ReplyRush is a low-cost comment-to-DM automation tool built around one number: how many DMs you send per month. The free plan covers 1,500 DMs, Lite is $10/month for 7,500, Boost is $25/month for 40,000, and Max is $100/month for 400,000.

There is no contact-based billing and no per-message surcharge, which makes it one of the cheapest ways to auto-reply to Instagram comments at volume. This guide covers every plan, the feature gates that actually matter, and the point where a DM sender stops being the right tool. All prices verified July 2026 on replyrush.com.

ReplyRush Pricing Plans at a Glance

ReplyRush publishes prices in USD and INR (Lite is listed at 900 rupees, Boost at 2,100, Max at 8,400), a hint at where a lot of its user base sits. No annual billing discount is advertised and there is no paid trial: the free plan is the trial.

ReplyRush Free Plan: What You Actually Get

Price: $0/month

The limit that matters: 1,500 DMs per month on 1 Instagram and 1 Facebook account, with 5 global triggers.

What's included:

• Post, Reels, and story automation
• AI-generated triggers and default triggers
• Engagement starter and future post automation
• Auto DM pause controls
• 30-day data retention

What's NOT included:

• Comment auto-reply (the public reply under the comment)
• Follow-gated DMs
• ReplyRush branding removal
• Excess DM queue
• Email collector and SendBack DMs
• Priority support

Verdict: 1,500 free DMs is more generous than most rivals and enough to run a real lead-magnet funnel on a small account. The missing piece is comment auto-reply, which is the feature that makes comment-to-DM look native rather than silent.

ReplyRush Lite ($10/month)

DM limit: 7,500 per month, still on 1 Instagram and 1 Facebook account, with 20 global triggers.

What changes from Free:

• Comment auto-reply
• Follow-gated DMs (require a follow before the link goes out)
• Excess DM queue so overflow is not simply dropped
• Email collector
• 180-day data retention

What's still missing: ReplyRush branding stays on your messages, and priority support is not included until Boost.

Who it's for: Solo creators who outgrew the free DM cap or want the follow gate. At $10/month for 7,500 DMs, this is about as cheap as paid comment-to-DM gets.

ReplyRush Boost ($25/month)

DM limit: 40,000 per month across 3 Instagram and 3 Facebook accounts, with 50 global triggers.

What changes from Lite: priority support, triple the connected accounts, and a much larger DM ceiling. This is the plan for creators running several accounts or posting daily with heavy comment volume.

ReplyRush Max ($100/month)

DM limit: 400,000 per month across 5 Instagram and 5 Facebook accounts, with 500 global triggers and 365-day data retention. Branding removal is included here.

Who it's for: Agencies and large accounts. Note that branding removal only arrives at the top tier, which is unusual: most competitors unlock it on their entry paid plan.

The Limits and Hidden Costs

1. Branding sticks until $100/month

On Free, Lite, and Boost, ReplyRush branding stays on your automated messages. If a white-label look matters to you, the real entry price is Max at $100/month, not Lite at $10. LinkDM removes branding at $19/month by comparison.

2. Data retention is a tier feature

30 days on Free, 180 on Lite and Boost, 365 on Max. If you rely on historical DM data for reporting or lead recovery, the cheap tiers quietly age your records out.

3. Trigger caps, not just DM caps

Global triggers are limited per account (5 / 20 / 50 / 500). Creators with a large back catalogue of posts each needing their own keyword can hit the trigger ceiling before the DM ceiling.

4. It sends DMs, it does not sell

ReplyRush delivers the right message to the right commenter, fast. It does not ask qualifying questions, handle an objection, or book anything into your calendar. That is the category, not a defect.

Who Is ReplyRush Right For?

Honestly: ReplyRush is a solid, cheap tool for high-volume comment-to-DM. If you post Reels with a "comment the keyword" call to action and the job is done once the link lands, $0 to $25/month buys you a lot of sends. The free tier alone beats what several better-known tools give away.

Where it stops being the right tool is when the DM is the beginning of a sale rather than the end of a delivery. A lead who replies "how much time does this take per week?" or "would this work for someone with a small audience?" needs an answer, not a second copy of the link.

Comparable tools in the same bracket: LinkDM pricing and CreatorFlow pricing. The larger flow-builder option is ManyChat.

ReplyRush vs SetSmart: Sending DMs vs Booking Calls

If you sell coaching, services, or anything closed on a call, the comparison is not ReplyRush against another DM sender. It is a DM sender against an AI setter that runs the conversation and books the call.

That last row is the whole story. ReplyRush includes vastly more sends because broadcasting a stored message costs almost nothing; holding a real qualifying conversation does not. SetSmart Pro is $97/month with 1,000 AI messages and a 7-day free trial. A Light plan at €25/month with 250 messages suits very low volume, and Scale at $297/month covers 4,000 messages for busy accounts.

The choice is about what you sell. Pushing 40,000 link drops per month? ReplyRush at $25 is the right shape and unbeatable on price. Getting 150 inbound leads a month for a program you close on a call? One extra booked call covers the difference several times over.

For the full landscape, read our ManyChat alternatives guide.

FAQ

How much does ReplyRush cost?

ReplyRush has a free plan (1,500 DMs/month), Lite at $10/month (7,500 DMs), Boost at $25/month (40,000 DMs, 3 Instagram and 3 Facebook accounts), and Max at $100/month (400,000 DMs, 5 accounts each). No annual discount is advertised. Prices verified July 2026.

Is ReplyRush free?

Yes. The free plan includes 1,500 DMs per month, post, Reels and story automation, and 5 global triggers on one Instagram and one Facebook account. What it lacks is comment auto-reply, follow-gated DMs, the email collector, and the excess DM queue, all of which start at Lite ($10/month). ReplyRush branding stays on your messages until the Max plan.

What is the best ReplyRush alternative?

For the same job at similar prices, compare LinkDM (branding removed at $19/month) and CreatorFlow. ManyChat is the bigger flow builder with more integrations. If the goal is qualifying inbound leads and booking sales calls instead of delivering links, an AI setter like SetSmart (7-day free trial, then $97/month) does a different job. Our ManyChat alternatives guide ranks the full list.