Pick a keyword, pick a post. Every comment triggers an instant DM, and SetSmart keeps the conversation going: it answers questions, qualifies the lead and books the call in your calendar.
Free 7-day trial. Live in minutes.
Three steps. No flow builder, no drag and drop canvas.
Choose the post, Reel or Live, then the word people have to comment. GO, PLAN, GUIDE, whatever fits your offer.
SetSmart replies to the comment publicly and sends the private DM within seconds. Five comments or five hundred, everyone gets one.
SetSmart Advanced holds a real conversation, asks your qualifying questions and books the call on your calendar, right inside the DM.
Most tools stop at the message. SetSmart keeps talking until the call is in your calendar.
Comment GO and I send you the full breakdown in DM.
Comments
@sarah.buildsGO
Just now
@mikefitcoachGO
Just now
@lea_studioGO
Just now
Automatic public reply
Sent, check your DMs.
Your future client
Active now
Illustration of a typical SetSmart conversation. Your assistant speaks in your own words.
Triggers, public replies, conversation and booking, in one place.
Set one keyword, several keywords, or catch every comment. Works on feed posts, Reels, Lives and ads.
SetSmart answers the comment where everyone can see it, then opens the DM privately with the same person.
SetSmart Advanced answers questions and handles objections in your tone, instead of a rigid flow that breaks on the first off-script reply.
The AI proposes real slots from your calendar and confirms the appointment in the conversation, with no link to chase.
When a lead goes quiet, two automatic follow-ups at 4h and 23h bring the conversation back to life.
SetSmart is an Official Meta Business Partner. Comment triggers and DMs run through the official Instagram and Messenger APIs.
Real reviews from entrepreneurs using SetSmart every day.
Honestly the best AI I have seen. It can talk like a human, book calls, send voice notes, send links, send everything. There are a couple of limitations but overall it is the best AI I have come across since working online.
Evan Robinson
Jul 24, 2026 · 19.7k followers
Implementing SetSmart increased appointment bookings by 30%.
Edouard Clerc
Online coach · 53.2k followers
I run a coaching business, and follow-ups in DMs were always so brutal, and I was so slow at it. SetSmart has allowed me to replace what I was doing and even a potential setter, to have really detailed conversations with people, have the conversations faster, and do them, even in some cases, better. Victor, the creator, is super responsive and always building and improving. Money well spent.
Ryan Freng
Fitness coach · 3.1k followers
I book 15 to 25 calls per week... without managing a single setter.
Mathis Ladoué
Online fitness coach · 22.4k followers
SetSmart is incredible! I've booked so many more calls because it is talking to my leads non stop!
Lindsey Mathews
Perimenopause coach · 143.4k followers
Thanks to SetSmart, I make over $100K/month with +25% more calls
Thuan Aime
Online trainer · 7.2k followers
Support goes the extra mile to implement features which allowed us to build workflows tailored to our situation.
Ralfs G.
Head of acquisition
$10,000 in revenue, 60% of calls via SetSmart. 10x cheaper than a human setter.
Manuel Nani
Scale Partner · A New Growth
Customer support is INCREDIBLE! I am not good with AI at all and Victor has been helping me out and making the experience 100% better than if I didn't have support! (Truth be told, I might have given up setting it up if I didn't have his help.)
Cait
Jul 5, 2026
I went from 2 to 5 calls per day without spending any time on it.
Entrepreneur Faineant
Online coach · 121k followers
The system is really interesting. I save time, it's far more qualitative and it books much faster than a human setter you have to manage and pay more for. And on top of that, the customer service is super responsive for the slightest technical question.
Maxime Domergue
Online fitness coach · 51.9k followers
I've tested quite a few AIs and, for me, you're clearly the Rolls-Royce of the market. Having so much control over the agent without depending on anyone, being able to manage bookings directly from SetSmart, embedding voice notes in the prompt... it's exactly the kind of system I dreamed of. I've tried several competing solutions and, in my eyes, none offers such a good balance between features, response quality, flexibility and price. Another big strength: Victor. He replies extremely fast and, when you suggest an improvement or raise a need, he often implements the changes very quickly. It's really great to see a product evolve so fast with such responsive support. Honestly, it's incredible work. Congrats to the whole team!
Roy Cohen
Coach for women · 53.2k followers
A great tool, really well thought out for setting. Easy to get to grips with and set up, I recommend it to everyone! The bot doesn't feel like AI at all, it really comes across as human!
Sonia Fondimare
Founder of Oya Fit Academy · 1.8k followers
Been using SetSmart about a month. It's been performing well. Booking calls and delivers freebies via keyword posts on IG. Takes a lot of training, but works well after. The owner Victor even stepped in to help me out a few times. Keep it up bro. Great software.
Dream Car Secrets
Luxury car buying advocate · 103.8k followers
Top-notch service!
Shako Fit
Online fitness coach · 82.7k followers
I've been using SetSmart for over a year now and nothing but good things to say. Customer service is top-notch and they're really responsive. You can customize your assistant 100%, plus all the parallel tools that let you configure agents yourself, very easily. The possibilities are endless, and that's what makes SetSmart stand out.
Hugo Gourheux
Fat loss & female metabolism coach · 4.2k followers
Setting a much higher amount of appointments for my business since I started using SetSmart about a week and a half ago. Very happy with it and highly recommend.
Harrison James
Sober coach · 1.6k followers
This has completely replaced my setting position and blown it away at a fraction of the price. I will never go back to a human setter. The customer service team has been absolutely phenomenal. I had a ton of requests and they fixed every single issue. Definitely recommend.
Zac Kann
Weight-loss coach · 43.5k followers
This is an amazing tool! It has set more meetings inside of a week than we ever have before. The support I got during onboarding was phenomenal, all my questions answered quickly. The functionality is incredible and it has made my work day so much easier. No more responding to hundreds of DMs. Highly recommend!
Audrey
Fitness coach · 15.5k followers
I tried a lot of platforms to automate my DMs, and clearly SetSmart is by far the best. Victor's responsiveness is incredible. Try it once and you're hooked! In just 30 days, I booked 50 qualified calls. Now all I have to do is scale the ad budget and reach the next level.
Thomas Dunsford
Nutrition coach · 3.8k followers
I love this system, especially during ad campaigns when new followers come into the Insta account. There's no way I can chat with everyone! The assistant takes over and books calls automatically. What a time and energy saver. I put my phone down, messages come in, and the AI setter handles them for me. What a relief!
Marie Langellier
Fitness coach · 3.6k followers
An incredible tool that saves you so much time and books calls almost every day on autopilot! Once you've tried it, you can't live without it.
Clément
Nutrition coach · 65.9k followers
I scale all my clients with SetSmart. I use this AI Setting software for my agency's clients. We spend over $100k/month on ads, and SetSmart is one of the main levers for the profitability of our sales funnels. Clearly the best AI setter on the market. No competitor at the same level. Highly recommend!
Benjamin Sulli
Apr 29, 2026
I've been using SetSmart for over a year and I'm really very satisfied. The platform is continuously updated, like the recent Claude connector. Today I only have one human setter, and yet SetSmart is largely enough to generate €100,000/month in revenue. It also makes follow-ups easy on WhatsApp, Instagram and many other channels.
Thuan Bouvet
Online educator · 18.8k followers
Real, hands-on support and everything works super well! Thank you so much, it was my best choice.
Patricia
Apr 24, 2026
Very functional product, but above all a super responsive team that constantly improves it. No reason to look elsewhere for the next 10 years.
Thomas Ribes
Maldives travel · 10.5k followers
Victor is super responsive, it saves a crazy amount of time, and it avoids the human errors of setters. In short, I recommend it 100%.
Sacha
Yoga teacher · 178.7k followers
Really easy-to-use and super powerful tool. It brings together exactly what you need to use AI for setting. I can only recommend it!
Kevin Palombo
Online business · 18.1k followers
Truly an incredible app. And above all, support within minutes whenever I have a problem. The AI and this app changed my work, and therefore my life. Thank you so much!
Kevin William
Fitness coach · 3.4k followers
Simple to use, intuitive and effective app. Everything runs smoothly and reliably, which makes it pleasant to use every day. I recommend it without hesitation.
Aloïs Taloc
Online coach
Same trigger, very different outcome once the DM lands.
| What happens | SetSmart | Classic comment to DM tools |
|---|---|---|
| Keyword trigger on a post or Reel | Yes, plus Lives and ads | Yes |
| Automatic public comment reply | Yes | Yes |
| Instant private DM | Yes, within seconds | Yes |
| What the DM actually contains | A conversation that adapts to each person | A static link or a fixed flow |
| Lead qualification | The AI asks your qualifying questions and flags who is worth your time | Not included, you read the inbox yourself |
| Booking the call | Real slots from your calendar, confirmed in the chat | You send a booking link and hope |
| Off-script replies | Handled naturally, the conversation keeps going | The flow breaks or repeats itself |
| Follow-ups when the lead goes quiet | Two automatic follow-ups, at 4h and 23h | Rarely included |
| Channels | Instagram, Messenger and WhatsApp with one assistant | Mostly Instagram and Messenger |
| Entry price | €25/month on Light, $97/month for the Advanced AI setter | Often cheaper, from roughly $10 to $15 per month |
Competitor pricing and features reviewed in July 2026, based on their public documentation.
If all you want is to reply to a comment and drop a link, a PDF or a promo code, ManyChat does that very well and costs less than SetSmart. Nothing wrong with that. SetSmart earns its price only when the DM has to become a real conversation: questions answered, objections handled, lead qualified and call booked without you touching the inbox.
The full breakdown is here: SetSmart vs ManyChat.
Keep exploring: Instagram auto DM, SetSmart for Instagram, Messenger automation, comment to DM guide, Instagram automation tools.
Set the keyword once, and let SetSmart turn every comment into a qualified conversation and a booked call.
Free 7-day trial, then $97/month.
