8 Best White Label AI Chatbot Platforms for Agencies

A white label AI chatbot platform is software you rebrand and resell: your clients see your logo, your domain and your invoice, while the vendor hosts the AI. In 2026 the shortlist for agencies comes down to eight platforms, and the right pick depends less on the AI than on two questions: which channel your clients' leads actually use (a website widget, or Instagram, WhatsApp and Messenger DMs), and how deep the white label really goes.

Most rankings of white label chatbot platforms are written by one of the vendors. The pages ranking today come from Botsify, Pickaxe, Predictable Dialogs, Voiceflow and Botpress, and each puts its own product first. They also treat "white label" as a single checkbox, when it covers five very different things, from hiding a "powered by" badge to running a full reseller billing engine. This guide separates those levels, dates every price, and says where each platform wins and where it does not, SetSmart included.

It is written for the agencies we work with every day: SMMAs and DM-setting agencies whose clients are coaches, consultants, clinics and real-estate teams, and who are usually leaving ManyChat behind because flows do not qualify anyone. If your clients sell on a call, the chatbot's job is to qualify the lead and book that call. Nothing in this list closes a deal inside a DM, and nothing should claim to.

What "white label" really means for a chatbot platform

Direct answer: "white label" spans five levels, and most disappointment comes from buying level one while expecting level five. Before comparing prices, decide which level your agency actually needs.

Two things are never white-labelled anywhere. The AI model itself stays whoever it is under the hood, and the platforms that connect Instagram or WhatsApp through Meta's official login hand the client to a Meta consent screen at some point. Ask every vendor exactly which screens, emails and links still carry a name that is not yours.

There is also a channel split that the vendor listicles skip. A website widget and a DM inbox are different products. A widget answers visitors who are already on a page. A DM setter runs a two-way qualification conversation with someone who replied to a story or a WhatsApp ad, then books a slot. Our guides to the Instagram AI chatbot, the WhatsApp chatbot and the Messenger chatbot cover why DM conversations need a setter logic rather than an FAQ bot.

The 8 best white label AI chatbot platforms compared

1. SetSmart: best for DM-setting agencies on Instagram, WhatsApp and Messenger

Best for: agencies that sell appointment setting to coaches, consultants, clinics and real-estate teams whose leads arrive as Instagram DMs, WhatsApp messages or Messenger chats, and who want each client to see the agency's brand, not ours.

SetSmart is an AI appointment setter, not a website widget. It reads each DM, asks the client's qualification questions, handles objections and books the call into Calendly, GoHighLevel, Cal.com or iClosed, then follows up with leads who go quiet. It is the same engine we rank first in our best AI setters roundup; the white-label layer sits on top of it.

White-label mode is not a separate plan. You switch it on from Settings > Advanced on a Pro, Scale or Enterprise subscription, and the white-label documentation covers every endpoint.

What is white-labelled:

• Client workspaces. Create, rename, delete and open a client workspace as if you were the client, then return to your agency account through a banner at the top of the page. Every workspace runs on your plan, so neither you nor your clients need AI keys.
• Client portal on a share link. Each client gets a link with no login: their dashboard, a connections hub, an analytics page, and optionally the Messenger (on by default, so the client can read conversations, reply and pause the AI on a lead) and the assistants editor (off by default). Your agency name and logo sit at the top of every page; leave both empty for a neutral look. Revoke and regenerate the link at any time.
• Connect hub. One unbranded page per client where they connect their own WhatsApp, Messenger, Instagram, Calendly, GoHighLevel, Cal.com or iClosed. You can deep-link to a single integration.
• Your own domain. Add forms.youragency.com in the app, create the DNS records shown, click Verify. Every client link (portal, hub, analytics, forms) is then generated on your domain with no mention of our platform.
• Alerts under your name. Booking alerts posted to the client's Slack carry your agency name and icon. Clients never receive SetSmart emails; you can opt in to get their booking alerts in your own inbox.
• API and MCP. Per-client API keys you can create and rotate, endpoints to create, list, rename and delete clients, get a connect link, list a client's assistants, read and update a client's prompt, list and read conversations, and read usage. Managed agencies also get MCP access.

What the client sees: a link on your domain, your logo, their numbers, their conversations. The one exception is Meta's authorisation popup when they connect Instagram, Messenger or WhatsApp: that screen is served on setsmart.io, which is a Meta requirement, and the hub around it stays yours.

Pricing (checked 27 September 2026): white-label mode is included in Pro at $97/month with 1,000 messages, Scale at $297/month with 4,000 messages and Enterprise at $797/month with 15,000 messages, all on the Advanced engine, with a 7-day free trial on Pro and Scale. Every message your client workspaces send counts on your quota. Above it, extra messages cost $100 per 1,000 on Pro, $70 per 1,000 on Scale and $40 per 1,000 on Enterprise. Annual billing is ten months for twelve. Full details on the pricing page and the agencies page.

Where it wins: the conversation itself. Clients pay a setting agency for booked calls, and SetSmart proposes real calendar slots inside the DM, sends and understands voice notes, and follows up automatically. Channels run on the official Meta APIs (SetSmart is a Meta Business Partner). The quota is a flat message count rather than a token wallet, so your cost per client is predictable, and the per-client API lets you script onboarding.

Limits, plainly: no website widget (pair it with one of the website tools below if a client needs site chat), no white-label mobile app, no built-in reseller billing (you invoice clients with your own tool), no white-labelled Meta consent screen, no per-client billing inside SetSmart, no SMS or email marketing, no website builder, no CRM pipeline. It does one job, DM setting, under your brand. The full feature list is on the white-label page.

2. Botsify: best for multi-channel AI agents with client billing built in

Best for: agencies that want one platform to build, brand, bill and scale general-purpose AI agents across a website, WhatsApp, Instagram, Messenger, Telegram, Slack, SMS, email and voice.

Botsify's homepage now reads like an agency operating manual: "Build, brand, bill, and scale. You bring the clients." It ranks first on Google for this keyword and, to its credit, its white-label offer is one of the deepest here.

What is white-labelled: a custom domain such as app.youragency.com with SSL included, your logo on the dashboard, login and client portal, your agency name on every screen, and no "powered by" badge. Each client is a multi-tenant sub-account with isolated data, agents and billing, managed from one operator dashboard. The billing layer charges four streams on a single client invoice: subscription, a markup on model usage, a markup on tool calls, and one-off setup fees, with free trials on your terms.

Pricing (checked 27 September 2026): Botsify does not publish a number for its Agency plan. You book a fifteen-minute "growth call". The page lists what the plan includes: white-label dashboard and reselling rights, unlimited AI agents with pay-as-you-go clients, 30,000 credits a month with bring-your-own-key, one hour of voice a month, all channels, a dedicated partner manager and one agent built for you each month. Budget for a sales conversation before you can model margins.

Where it wins: channel breadth and the billing engine. Botsify also ships prompt templates for twelve verticals and forty-six niches (dental, medspa, real estate, hospitality, law practices), which shortens the first client build.

Limits: no public price, a credit model that needs the call to translate into cost per client, and an agent that is general-purpose by design. The DM qualification and booking logic is yours to write and test; the platform gives you the canvas, not the setter.

3. Stammer: best for reselling a chat plus voice AI SaaS with wallet billing

Best for: agencies whose product is literally "an AI SaaS under my brand", who want clients to prepay usage into a wallet and to resell voice minutes alongside chat.

Stammer is the purest reseller play on this list. Its homepage claims 1,300+ agencies generating $300 to $500 in monthly recurring revenue per client, and its FAQ says agencies usually charge $300 to $500 a month per agent and mark up usage at three to five times cost. Treat those as Stammer's numbers, not ours, but they are the most specific pricing benchmarks any vendor publishes.

What is white-labelled: a custom domain (agents.youragency.com), your logo and colors across the platform, branded client dashboards with performance metrics, white-label API endpoints that appear under your brand, and a two-tier wallet. You prepay an Agency Wallet; each client prepays a Sub-Account Wallet at prices you set, and Stammer says all of that money goes to you. Its own example: buy a reply for $0.01, resell it for $0.05.

Pricing (checked 27 September 2026): Stammer's Standard plan is $49 a month for 500 replies and 120 voice minutes, but it explicitly excludes white labeling. White label starts on Stammer's Pro White Label plan at $99 a month: five chat agents and five voice agents, full rebranding, usage resale, bring-your-own-key, white-label API, advanced analytics and a one-to-one onboarding call, with a fourteen-day trial. Extra agents are $10 a month each, yearly billing saves twenty percent, and Enterprise is custom. Note the discrepancy: Pickaxe's competing listicle quotes Stammer at $197 a month, which is not what Stammer's own pricing section showed when we checked, so always confirm on the vendor page.

Where it wins: the resell model. Wallet billing with your markup, chat and voice from one dashboard, scheduling into Google Calendar, Calendly and Cal.com, and deployment on website, Instagram DM, Messenger, WhatsApp and API.

Limits: your margin depends on which model each agent runs, since Stammer bills per message by model, so usage needs watching. The five-agent cap per plan means growth costs $10 a month per extra agent, and the product is website-first with DMs as additional channels rather than the core.

4. BotPenguin: best budget white label for WhatsApp and website bots

Best for: agencies serving local businesses on WhatsApp and websites who want the longest branding checklist for the lowest annual entry fee.

BotPenguin's partner page promises a fully branded platform live in about twelve hours, quotes 250+ active partners, and repeats that you keep every dollar of client revenue with no revenue share. Our BotPenguin review and ManyChat vs BotPenguin comparison cover the product itself; here is the white-label layer.

What is white-labelled: custom domain, branded emails, invoices and billing ownership, client login and branded dashboard, per-client custom plans with your own feature sets and usage limits, WhatsApp account ownership (each client connects their own number), white-labeled help docs as an add-on, a rebranded marketing kit, and branded mobile apps (an add-on on the Little and King plans, included on Emperor). Payment gateways (Stripe, Razorpay, Paddle, Paymob), subscription management and multi-currency billing unlock from the King plan. BotPenguin is a Meta Business Partner, lists 80+ native integrations including GoHighLevel, and puts AI agents and voice agents on King and Emperor.

Pricing (checked 27 September 2026): BotPenguin's Pebble plan starts at $600 a year for partners outside India (₹50,000 a year in India). Little, King and Emperor are "contact sales". Pickaxe's listicle puts the entry point at roughly $1,200 a year; BotPenguin's own page says $600, so go with the vendor and get the higher tiers in writing.

Where it wins: the branding checklist is the most complete here, WhatsApp number ownership stays with the client, and BotPenguin publishes case studies with real numbers (one South African IT firm at $94,000 in revenue from 58 clients).

Limits: everything above Pebble is quote-only, the builder has a flow-based heritage, and the features agencies care most about (payment gateways, subscription management, AI agents) sit on the higher plans you cannot price from the page.

5. Robofy: best for cheap, EU-hosted white label website bots

Best for: agencies selling site chat to restaurants, hotels, salons, spas and clinics, especially in Europe, who want to try the full reseller dashboard before paying.

Robofy calls itself the number one white label chatbot platform for agencies and backs it with a free white label plan: your own sub-domain, a reseller license, your logo and colors, and up to two AI agents with full platform access and no time limit.

What is white-labelled: logo, colors and domain across the platform, plus a license management dashboard where you create sub-user accounts, assign licenses and set usage limits per client. Robofy says clients never see its brand and that it takes no commission and no per-client fee.

Pricing (checked 27 September 2026): Robofy's paid reseller tiers are Accelerator at $97 a month, Pro at $137 a month and Enterprise at $149 a month, every plan including the full white-label panel. WhatsApp Business API deployment is on Accelerator and above. Its FAQ says most agencies are set up and pitching within two days, and its earnings calculator defaults to $99 a month per client.

Where it wins: price and compliance. Flat plans under $150, data hosted in EU Ireland, ISO 27001 certification, GDPR, native WordPress, Shopify, Wix and WooCommerce embeds, and ready-made agent blueprints for the verticals it targets.

Limits: website-first. The reseller page lists WhatsApp and Facebook Messenger but not Instagram, and it describes usage limits rather than a payment gateway, so client invoicing is yours to run. The AI is a knowledge-grounded site agent, not a DM setter.

6. Botpress: best for custom agent building with developer depth

Best for: agencies with a builder on the team who want to design bespoke agents, connect them to client systems and remove the vendor watermark without an enterprise contract.

Botpress is a platform first and a white-label option second. Its own listicle admits that most chatbot platforms only white-label on enterprise plans, and positions itself as one of the cheaper exceptions.

What is white-labelled: custom UI, custom domain, branding, API access and removal of the Botpress watermark from the webchat. No-code, low-code and full developer paths, pre-built integrations including WhatsApp, automatic translation into 100+ languages, an analytics dashboard and a widget you can style to the client's brand.

Pricing (checked 27 September 2026): Botpress lists white-labeling on its Plus plan, which its own page prices at $79 a month in one place and $89 a month in another, and on Team at $495 a month, with Enterprise custom. Pay-as-you-go is free to start with usage add-ons.

Where it wins: build depth. If a client needs an agent that queries their database, runs multi-step logic and is extended by code, Botpress is the most flexible option here at a mid-market price.

Limits: it is a builder, not a reseller stack. The page describes no client portal, no sub-account billing and no wallet, so onboarding, invoicing and support are your operations. DM channels exist through integrations rather than as the product's centre.

7. Voiceflow: best for bespoke chat and voice agents at larger clients

Best for: agencies selling high-value, managed agents to mid-market or regulated clients, where evaluation, observability and staging environments matter more than a cheap entry price.

Voiceflow's own 2026 guide shortlists itself, Tidio and Kore.ai, and states that more than 200 agencies use Voiceflow to offer a branded agent builder to their clients.

What is white-labelled: a branded agent builder for your clients, custom-quoted. The platform combines deterministic Workflows for steps that must not fail with Playbooks that give the agent a goal, grounds answers in a client's knowledge base, is model-agnostic so you can switch providers, and adds Evaluations, Observability and Environments to score conversations, trace decisions and test changes before they reach a client's customers. SOC 2 Type 2 and PII masking are listed for compliance-heavy clients.

Pricing (checked 27 September 2026): Voiceflow is free to get started; reseller and enterprise plans are custom-quoted and scale with usage and seats. Voiceflow's page argues a single well-built agent can carry a retainer of $1,000 a month or more, which is its claim to test in your own market.

Where it wins: what happens after launch. Being able to answer a client's "why did it say that?" with a trace is a real retention tool, and chat plus voice from one design surface is rare at this depth.

Limits: no public price, so no margin model until you talk to sales. Instagram, WhatsApp and Messenger are not front and centre on its page, and the build and management work is yours.

8. Predictable Dialogs: best for cheap unlimited website and WhatsApp widgets

Best for: web design and automation agencies that want to bundle an unbranded AI widget into every site they ship, at the lowest possible platform cost.

Predictable Dialogs ranks third for this keyword and first for "chatbot whitelabel" with a simple pitch: unlimited chatbots, sessions and tokens across website and WhatsApp on one plan, using your own model API key, with the vendor's branding removed. It claims 1,400+ agencies and businesses and over 189,000 conversations.

What is white-labelled: the widget. You remove Predictable Dialogs branding, match fonts, colors and logos with custom CSS, and embed the bot with one script or link it to WhatsApp. Every paid plan includes unlimited chatbots.

Pricing (checked 27 September 2026): Predictable Dialogs says white label starts at $9 a month, with the option to bring your own key or use bundled tokens.

Where it wins: price and the absence of per-bot limits. Its comparison table is aimed straight at platforms that cap you at one to three bots and show their logo.

Limits: this is level one and two white labeling. The page describes no client portal, no custom-domain dashboard and no billing layer, so clients never log in anywhere and you handle everything else. Website and WhatsApp only, and with your own key the model bill is yours.

Also on our radar

Pickaxe publishes its own pricing inside its listicle: Gold at $29 a month billed annually, Pro at $116 a month and Business at $478 a month, all annual, with custom domains and full branding on every paid plan, built-in Stripe billing for client subscriptions, and revenue retention between ninety and ninety-eight percent depending on plan. It sells AI agents as products through branded portals rather than as a DM inbox, and it is honest about that.

GoHighLevel is a CRM with a white-label SaaS Mode rather than a chatbot platform. SaaS Mode requires its Agency Pro plan at $497 a month, and the conversational AI is a paid add-on per sub-account; our GoHighLevel pricing breakdown has the full bill and our GoHighLevel white label guide explains what each tier actually rebrands. It suits agencies that need funnels, pipelines and rebilling in one login.

We left Tidio, UChat and ChatbotKit off the main list because we could not verify their white-label pricing from their own pages within this review. Tidio is a useful warning: Botpress's listicle prices its white-label plan at $749 a month while Voiceflow's puts the partner plan around $394 a month. When two vendors disagree by that much, only the vendor's page counts.

How to choose a white label chatbot platform for your agency

Run this checklist before any demo. It is the list we wish every agency had used before their first migration.

1. Start from the channel, not the feature list. If your clients' leads reply to stories, comment on Reels or message a WhatsApp number, you need a DM setter with booking logic. If leads land on a website, you need a widget. Very few clients need both from day one; see our take on the Instagram chatbot and WhatsApp chatbot use cases.
2. Walk the client's path screen by screen. Login or link, dashboard, connection screens, notification emails, Slack alerts, invoices, help docs, mobile app. Write down which of them still show a vendor name. Only Meta's consent screen has a legitimate excuse.
3. Decide who bills. Built-in reseller billing (Botsify, Stammer, BotPenguin from King) saves admin but ties your invoicing to the platform. Invoicing yourself (SetSmart, Robofy, Botpress, Predictable Dialogs) keeps the client relationship in your own tools.
4. Understand the quota model. Flat message quotas shared across clients, per-message model pricing through a wallet, credits, or unlimited usage on your own key each behave differently when a client's volume spikes. Model the same busy month on each.
5. Test the AI on qualification and booking, not FAQs. Most demos show a bot answering opening hours. Ask it to qualify a lead who is vague about budget and to propose a real slot, in a DM context.
6. Check the API for onboarding. Creating a client, generating a connect link and updating a prompt by API is what lets you onboard ten clients without ten manual setups.
7. Read the exit terms. Who owns the client's WhatsApp number, their conversation history and their prompt if you leave? Vendors that let each client connect their own accounts make this painless.

Margin math: what agencies charge for a white-label chatbot

Direct answer: the vendors themselves publish client price points between $99 and $1,500 a month, and the platform cost per client on a shared quota is a small fraction of that. Here is the sourced picture, then a worked example. If you are still deciding what to sell, our guide on how to start an AI agency covers offer design and pricing models first.

The spread is honest: a $99 website FAQ bot and a $500 DM setter that books calls are different products with different proof of value. Setting agencies live at the upper end because a booked call is easy to count.

Now the cost side, using SetSmart's flat quotas, which are the easiest to model because there is no wallet or per-token variable. Every message your client workspaces send counts on your plan.

Charge each of those six clients $300 a month, the bottom of Stammer's own band, and the six-client agency bills $1,800 a month against a $297 platform cost, a gross margin of $1,503 before your time. The twenty-client agency at the same price bills $6,000 against $797, or $5,203 before your time. Your real margin then depends on onboarding hours, prompt tuning and support, which is exactly the work the per-client API and the connect hub are designed to compress.

Two cautions. First, DM setting uses more messages than a website bot because qualification is a conversation, so size the plan on total volume, not client count. Second, resist pricing below the vendor benchmarks to win a client: a setter that books calls is worth a setter's price, and the vendors' own numbers say the market already pays it.

Bottom line

If your agency sells appointment setting and your clients' leads arrive as Instagram, WhatsApp and Messenger DMs, SetSmart is the platform built for that job, with a client portal, connect hub, analytics and links on your own domain, alerts under your name and a per-client API, for the same $97/month Pro price a direct customer pays. Its limits are real: no website widget, no mobile app, no reseller billing.

If you sell website chat to local businesses, BotPenguin gives you the longest branding checklist from $600 a year, Robofy lets you test the full reseller dashboard for free, and Predictable Dialogs is the cheapest way to ship an unbranded widget with every site. If your product is "an AI SaaS under my brand" with prepaid client wallets, Stammer is the most focused choice. If you build bespoke agents for larger clients, Botpress and Voiceflow give you the depth, at the cost of running the operations yourself. Botsify sits across all of these with billing built in, once you have the price from its sales team.

Whichever you pick, the vendor's own listicle will rank it first. Use the five-level definition above, walk the client's path screen by screen, and ask for every number in writing with a date next to it.

FAQ

What is a white label AI chatbot?

A white label AI chatbot is a chatbot platform built and hosted by one company that another company, usually an agency, rebrands and sells as its own. The client sees the agency's logo, domain and invoice; the vendor stays invisible and maintains the AI, the hosting and the channel integrations. The depth varies from simply removing a "powered by" badge to a full platform with client sub-accounts, a custom domain and reseller billing.

How much does it cost to white label an AI chatbot?

At the time of writing, published entry points ranged from Predictable Dialogs at $9 a month for branding removal, through Robofy's free white label plan and paid tiers at $97 to $149 a month, Stammer's Pro White Label at $99 a month, Botpress Plus at $79 to $89 a month and BotPenguin's Pebble plan at $600 a year, up to Botsify and Voiceflow, which quote on a call. SetSmart includes white-label mode in its Pro plan at $97/month with 1,000 messages shared across all client workspaces. Prices were checked on 27 September 2026 on each vendor's own page.

Can I resell an AI chatbot under my own brand?

Yes. Every platform in this list allows reselling under your own brand; the difference is who collects the money. Botsify, Stammer and BotPenguin (from its King plan) bill your clients for you through subscriptions, wallets or payment gateways. SetSmart, Robofy, Botpress, Voiceflow and Predictable Dialogs leave invoicing to you, which keeps the client relationship in your own accounting tool.

Will my clients see the vendor's name?

On the client-facing surfaces of the platforms above, no, provided you buy the plan that includes the white label (Stammer's $49 plan, for example, does not). The one screen no platform can rebrand is Meta's own authorisation dialog when a client connects Instagram, Messenger or WhatsApp; SetSmart serves that screen on setsmart.io and keeps the surrounding connect hub on your domain. Ask every vendor which emails, links and screens still carry its name.

Which white label chatbot platform is best for Instagram and WhatsApp?

For agencies that qualify leads and book calls from Instagram, WhatsApp and Messenger DMs, SetSmart is the only platform in this list built specifically as a DM appointment setter with a white-label client portal. Stammer and Botsify also list Instagram DM, Messenger and WhatsApp as deployable channels alongside website chat, and BotPenguin covers WhatsApp and Instagram with a flow-based builder. Robofy and Predictable Dialogs cover WhatsApp but not Instagram on their reseller pages.

Do I need to code to run a white label chatbot agency?

No. Botsify, Stammer, BotPenguin, Robofy, Predictable Dialogs and SetSmart are all no-code: you write instructions, connect channels and calendars, and set branding from a dashboard. Botpress and Voiceflow are no-code to start but reward a builder who can use their APIs and logic tools. Where code helps everywhere is onboarding at scale: platforms with a client API, like SetSmart's create-client, connect-link and update-prompt endpoints, let you script the setup of each new client.